Fresh Roast: Theory & Concept
Because the beans are fresh-roasted right in your store, your customers get that rich, full bodied taste they crave...
Fresh Roast: Opportunity
The system is proven to generate three times the sales or more and huge increases in margins...
Fresh Roast: Machine
The Fresh Roast System is a new generation of technology that turns operators into professional roastmasters with the push of a button...
the ColorTrack
Fresh Roast Systems, Inc. proudly introduces ColorTrack. ColorTrack represents the most significant advance in coffee roast control since computer controlled profiling. Roastmasters have traditionally been totally dependent on monitoring time, temperature and color. Time and temperature can be computer monitored and controlled yet color assessment is still totally dependent on the eye of the roastmaster and for various reasons often subject to human error. With the ever-changing characteristics of crop freshness, variances in the roasting environment and potential for error relative to subtle and quick changes in roast development, inconsistency and loss has been unavoidable.
ColorTrack takes charge of one very important part of the processing control by providing an innovative solution offering unparalleled precision before and during roasting. The end result is an unmatched level of quality and consistency.